If some Blended whiskies are high quality products, dedicated to tastings, the large majority of the production is made for global consumption.
French, Spanish, Italian and Portuguese are countries using oak during the winemaking process.
Historically cask was a way to store wine for shipment, but it quicky turned into a tool increasing the final product quality.
Today they are renewed every year after an average use of 2 to 5 years.
It ensures a reliable source of supply for Whisky distilleries.
Large scale production leads to cost effective production and European wine barrels can be part of the process. Once out of the wineries, casks’ value drop.
Furthermore, geographical proximity of wine producing and whisky producing countries has a positive impact on the transport cost.
This proximity also leads to a carbon dioxide emissions reduction.
Oak origin, area of production, grapes variety, … These settings – reproductible year after year – are part of a story that can be told by the distilleries.
Wine barrels offer numerous possibilities in terms of packaging, marketing, and communication.
What about you now? What story are you willing to tell?